Online Retail Trends

Over the years, a revolution has happened in the shopping sector. Most of the retail shops have become online. With the development of e-commerce sites and trending mobile apps e-commerce has been steadily growing for several years and it’s expected to conquer the Online market. A majority of the population has purchased online at least once. E-commerce is evolving as quickly as the technology supports it with new mobile apps, new gadgets, new ways to attract and retain the customers.

Customized e-commerce still remains as a retailer that satisfies customer needs according to their expectation. There are several brands that compete with each other to set their brand in the top position and engage their shoppers online.

Retailers go expert in developing their online barter shop and achieving complete satisfaction of their clients. Retailers should be updated with the current technologies and trends in e-commerce.

A few expected predictions that are likely to happen in the year of 2016.

Enhanced User experience:

The competition is higher in the global market, hence retailers attract their individual customers with lots of offers and incentives. This obviously attracts the normal customers, but extra sales can be driven with the help of improving the e-commerce site’s user experience. Retailers should focus on developing sites that render effective customer experience and satisfy the customers with their needs on a happy note. This satisfaction will revert back the customers for their next purchase.

Smart Phones Vs Desktop:

Mobile has become an unavoidable accessory in the present scenario. Over the years, a drastic change has happened in the mobile e-commerce sector. People find it easy to shop with the help of e-commerce apps, but they finally reach their desktops or laptops to make their final purchase. This is a reminder to make the e-commerce sites more suitable for all screen resolutions and mobile platforms with secured user experience. Smart phone optimization is the best trend in 2016 that will benefit you with more sales and profit.

Keep your customers engaged:

Even though a majority of the people use online shopping, a few may feel that physical store is better as it provides better customer interaction. This reduces the online conversion rates compared to the in-store conversion rates. This trend has changed and now-a-days e-commerce websites are user-friendly with added features that enhance the in-store conversion rates. The e-commerce companies engage their consumers with product pages, offering live chat facilities, relevant information on product features and options to quickly rectify when shopper’s encounter a problem.

What are the e-commerce site design trends that can influence?

Shoppers require more user-friendly and comfortable e-commerce sites that are easy to use and navigate. Hence, developers should design sites that exhibit a common user interface design in all the devices.

Flat and material design is the trending design pattern that provides a young and fresh look to the website. Flat design is the best option in digital interaction while material design responds to the user’s action.

The growing usage of mobile internet has created the versatile responsive design. The responsive e-commerce site should appear in a lightning speed in all the devices and recommended to perform well. If your e-commerce stores perform well, it will result the company with excellent sales.

Card design or card layout organizes the page in a pleasing way and easy to use. This design pattern works well with responsive design and hope to be a trend-setter in the year 2016

Pop-up advertising is again becoming a trend and a powerful marketing tool to attract shoppers. The design trend is using a pop-up model and online retailers promote this design to attract their customers with special offers and discounts.

Conclusion:

This is just an overview of current trends in the e-commerce sector. The global market is always changing and adapting to the current trends will benefit the company with increased sales and takes your online business to the next level.

Retail Trends

It is important to consider the current trends in the retail design world in order to keep your store environment on the right track. Never settle into a rut with your store display, but constantly search the market for new ideas and upcoming display trends. The customers of today are very demanding when it comes to organization and aesthetics.

Technology integration in retail store display systems is a fast growing trend and conceivable the next standard for today’s shoppers. Soon stores will be outfitted with miniature monitors and other screen technology to lure the consuming eye. Also, touch screen kiosks will assist customers with questions from product prices, to location, to inventory. This will obviously cut employment costs, but it is valuable to consider the effects this will have on your retail environment. Consider your niche group of customers and their likelihood to appreciate this approach to navigating your store. Whatever your feeling on technology integration, keep your eye on this quickly growing phenomena.

Another growing trend in product display lies in organizing your merchandise to tell a story, or show a sequence. These solution-oriented displays are proven to move products more efficiently. For the consumers convenience, some stores will cluster seasonal gifts, wrapping paper, cards, and even a shipping counter to allow the consumer to cover all of their needs in a short amount of time. You may have already noticed this approach in master marketing stores such as Walmart, Target, and large department stores.

The world of printing has greatly evolved in the last five years, and retailers are using these advancements to create innovative store designs. Large-format digital pictures can now be printed on surfaces such as wood and mesh, allowing economical ways to create a dramatic impression on the customer. This is helpful for advertisement as well as store image. Printing trends are paving the way to a new retail environment bejeweled by pictures and graphics.

Customers desire multiple options of similar products less and less. The trend for SKU’s is shrinking, as buyers prefer just the top six or less of any such product. It is only predicted that this margin will decrease customers become more name oriented. Most shoppers are either seeking a particular quality brand or the cheapest product on the shelf. With this observation, it is simple to assess the fact that there is now need for such a large amount of inventory of varying brands. Cut down on your own costs, and provide what customers are buying. More types products does not mean more success.

These are just a few directions that retail trends are moving that storeowners and managers should be aware of. However, the search for the future design of your sales floor should certainly not end there. Take a look at the successful stores in your area, and consider what new customer accommodations they are investing in. Remember, the retail display world is ever changing, and American customers especially, expect the best.

Attract and Convert Customers With Digital Signage

The primary goal of any business or organization is to give better customer experience. The intelligent use of technology can help make this goal where establishments can improve the way they interact with customers. Digital signage technology has helped many businesses make their strategic advertising and marketing goals.

Digital signage – an effective and interactive approach to marketing

Digital signage is one of the innovative approaches to marketing. It makes advertising an interactive mission where consumers play an active role. Signage systems are now not just limited to inside stores and outside the entrance. Digital signage allows to display different messages at preset intervals. However, the key to successful displays is to make them as interactive as possible. Some stores use QR codes on the display, which customers can scan with their mobile devices and avail of discounts, coupons, and other special offers. Some systems make use of GPS technology to send messages to GPS-enabled devices. In such cases, users gets alerts on the latest deals and offers, even when they are within several feet of a store’s digital display.

Send powerful messages through digital signage

There is a range of products available to build powerful digital signage systems. Some manufacturers offer hardware for use in the most vigorous environments, which includes digital retail systems, and units for hospitality, healthcare, transportation, education, and the commercial world. These include media players, displays, touch appliances, way finding in healthcare, kiosks in transportation, and other advanced units, to name a few.

Static information signs have now made way for dynamic digital electronic displays to manage content from a centralized place. Many types of digital signage can check who are seeing them, based on certain factors like age and gender, so that the content is adapt in real-time. Some offer powerful insight into view behavior by tracking and analyzing user interactions.

Popular types of digital signage

Media players are among the most powerful tools in digital retail signage. Designed for tough or highly sensitive environments they offer a seamless computing experience. Web and touch-screen technology are at the forefront of touch displays that help increase customer service and brand engagement. Touch screens aid in expediting sales lead-times and capture customer data and retail patterns. LED wall mount displays and digital retail units are multipurpose solutions designed to enhance a shopper’s user experience. They are easy to install and mount on a wall without the need for an enclosure or kiosk.

Offer a rich media advertising program

Today’s customers demand access and information to products and services whether online or in a physical store. Retailers can take advantage of thirst for information and deliver a multi-channel, interactive shopping experience. Well designed digital retail signage can help retailers improve their in-house environment and increase the effectiveness of their merchandising, sales, and branding. Most importantly, it is easy to communicate the latest deals, discounts and offers effectively, and have an immediate impact of the psyche of a shopper. They also help enhance the operational efficiency of a store and allow retailers to change their messages based on market research and trends.