Over the years, a revolution has happened in the shopping sector. Most of the retail shops have become online. With the development of e-commerce sites and trending mobile apps e-commerce has been steadily growing for several years and it’s expected to conquer the Online market. A majority of the population has purchased online at least once. E-commerce is evolving as quickly as the technology supports it with new mobile apps, new gadgets, new ways to attract and retain the customers.
Customized e-commerce still remains as a retailer that satisfies customer needs according to their expectation. There are several brands that compete with each other to set their brand in the top position and engage their shoppers online.
Retailers go expert in developing their online barter shop and achieving complete satisfaction of their clients. Retailers should be updated with the current technologies and trends in e-commerce.
A few expected predictions that are likely to happen in the year of 2016.
Enhanced User experience:
The competition is higher in the global market, hence retailers attract their individual customers with lots of offers and incentives. This obviously attracts the normal customers, but extra sales can be driven with the help of improving the e-commerce site’s user experience. Retailers should focus on developing sites that render effective customer experience and satisfy the customers with their needs on a happy note. This satisfaction will revert back the customers for their next purchase.
Smart Phones Vs Desktop:
Mobile has become an unavoidable accessory in the present scenario. Over the years, a drastic change has happened in the mobile e-commerce sector. People find it easy to shop with the help of e-commerce apps, but they finally reach their desktops or laptops to make their final purchase. This is a reminder to make the e-commerce sites more suitable for all screen resolutions and mobile platforms with secured user experience. Smart phone optimization is the best trend in 2016 that will benefit you with more sales and profit.
Keep your customers engaged:
Even though a majority of the people use online shopping, a few may feel that physical store is better as it provides better customer interaction. This reduces the online conversion rates compared to the in-store conversion rates. This trend has changed and now-a-days e-commerce websites are user-friendly with added features that enhance the in-store conversion rates. The e-commerce companies engage their consumers with product pages, offering live chat facilities, relevant information on product features and options to quickly rectify when shopper’s encounter a problem.
What are the e-commerce site design trends that can influence?
Shoppers require more user-friendly and comfortable e-commerce sites that are easy to use and navigate. Hence, developers should design sites that exhibit a common user interface design in all the devices.
Flat and material design is the trending design pattern that provides a young and fresh look to the website. Flat design is the best option in digital interaction while material design responds to the user’s action.
The growing usage of mobile internet has created the versatile responsive design. The responsive e-commerce site should appear in a lightning speed in all the devices and recommended to perform well. If your e-commerce stores perform well, it will result the company with excellent sales.
Card design or card layout organizes the page in a pleasing way and easy to use. This design pattern works well with responsive design and hope to be a trend-setter in the year 2016
Pop-up advertising is again becoming a trend and a powerful marketing tool to attract shoppers. The design trend is using a pop-up model and online retailers promote this design to attract their customers with special offers and discounts.
This is just an overview of current trends in the e-commerce sector. The global market is always changing and adapting to the current trends will benefit the company with increased sales and takes your online business to the next level.